Marketing Manager

Location: Guntersville, ALSalary: $60,000 - $80,000 annually

Position Summary

We are seeking a creative, organized, and results-driven Marketing Manager to lead and execute marketing initiatives that strengthen our brand, support product growth, and drive customer engagement across digital, print, and e-commerce channels.

This is a hands-on role responsible for content creation, branding, social media management, e-commerce marketing, product promotion, and Pro Staff program oversight. The ideal candidate is self-motivated, collaborative, and thrives in a fast-paced environment where teamwork, flexibility, and a passion for the outdoors are highly valued. While fishing industry experience is not required, an interest in fishing and outdoor recreation is strongly preferred.

Essential Duties & Responsibilities

Marketing Strategy & Brand Management

• Lead the development and execution of marketing strategies that increase brand awareness, customer engagement, and product sales.
• Plan and implement integrated marketing campaigns across digital, print, retail, and e-commerce channels.
• Maintain and protect brand consistency across all marketing materials, communications, and customer touchpoints.
• Collaborate with leadership, sales, and product development teams to support company growth initiatives and product launches.
• Develop and manage marketing budgets while tracking performance and maximizing return on investment.

Content Creation & Digital Marketing

• Create and manage digital and print marketing materials, including advertisements, social media content, presentations, email campaigns, catalogs, packaging, and branded assets.
• Coordinate product photography, video production, and creative content to support product launches, promotions, retailer programs, and social media initiatives.
• Oversee content calendars and ensure timely execution of marketing campaigns.
• Monitor marketing performance metrics and make data-driven recommendations for improvement.

Social Media & Community Engagement

• Manage and grow the company’s social media presence across all platforms.
• Create, schedule, and publish engaging content that aligns with brand objectives.
• Interact with customers, followers, and online communities to strengthen brand engagement and loyalty.
• Monitor trends, analytics, and audience behavior to improve content performance and reach.

E-Commerce & Website Management

• Oversee company websites, online stores, and digital integrations to ensure functionality, accuracy, and a positive customer experience.
• Develop and execute annual e-commerce sales strategies and promotional campaigns.
• Analyze website traffic, customer behavior, and online sales performance to identify growth opportunities.
• Collaborate with internal teams to optimize product listings, content, and merchandising strategies.

Pro Staff & Brand Ambassador Programs

• Recruit, manage, and maintain relationships with Pro Staff members, influencers, and brand ambassadors.
• Ensure Pro Staff activities align with company goals, brand standards, and marketing initiatives.
• Coordinate content contributions, promotional opportunities, and event participation from sponsored partners.

Events & Trade Shows

• Plan, coordinate, and execute consumer show activations, dealer meetings, and industry event participation.
• Represent the company professionally at trade shows, marketing events, and customer-facing activities.
• Assist with the development of sales presentations and marketing materials for retail partners and major accounts.

Additional Responsibilities

• Assist other departments and warehouse operations when needed to support overall company goals.
• Contribute to a positive team environment by maintaining professionalism, accountability, and strong working relationships.
• Provide occasional graphic design and creative support for affiliated companies and internal projects.
• Manage projects from concept through completion while balancing multiple priorities and deadlines.
• Support customer service efforts by assisting with inquiries and helping maintain a positive brand image.
• Perform other duties as assigned.

Travel Requirements

• Marketing-related travel is typically 2–4 weeks per year.
• Travel may include weekends, extended work hours, outdoor environments, and varying weather conditions.
• Occasional attendance at trade shows, industry events, consumer expos, and dealer meetings is required.

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field; OR a minimum of 3 years of experience in a marketing role with increasing responsibility.
• Strong proficiency in Microsoft Office Suite, including Excel, Word, PowerPoint, and Outlook.
• Proficiency with Adobe Creative Cloud applications, including Photoshop, Illustrator, and Premiere Pro.
• Working knowledge of Shopify and e-commerce platform management.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent verbal and written communication skills with exceptional attention to detail.
• Ability to work independently, set priorities, and achieve goals in a fast-paced, evolving environment.
• Strong creative thinking, problem-solving, and project management skills.

Preferred Qualifications

• Experience in consumer products, outdoor recreation, sporting goods, lifestyle brands, or e-commerce marketing.
• Knowledge of digital advertising, email marketing, SEO, and social media analytics.
• Photography, videography, and content creation experience.
• Interest in fishing, boating, outdoor recreation, or related industries.
• Experience managing influencer, ambassador, or sponsored-athlete programs.

Compensation & Benefits

• Salary range: $60,000 - $80,000 annually, based on experience and qualifications.
• Opportunity to work with a growing brand in the outdoor recreation industry.
• Collaborative team environment with opportunities for professional growth and development.

Equal Opportunity Employer

How to Apply

• Apply Monday-Friday from 8:00 AM-4:00 PM at 8138 US Hwy 431, Albertville, AL.
• Apply online at www.psi.jobs by selecting "Register With Us."
• Call or text us anytime at 256-878-9675 with questions or reference JOB ID#63733

PERSONNEL STAFFING, INC.

NOTICE OF NON-DISCRIMINATION

TO ALL EMPLOYEES AND APPLICANTS FOR EMPLOYMENT

This Notice is being posted as part of the remedy agreed to pursuant to the settlement of a claim between the U.S. Equal Employment Opportunity Commission and Personnel Staffing, Inc.

The United States Equal Employment Opportunity Commission (the "Commission" or "EEOC") is responsible for enforcing several federal employment discrimination laws: Title VII of the Civil Rights Act of 1964, as amended, which prohibits employment discrimination based on sex, race, color, religion, or national origin; the Age Discrimination in Employment Act, as amended, which prohibits employment discrimination against persons 40 years old or older; the Equal Pay Act, as amended, which prohibits gender-based payment of wages; the Genetic Information Non-Discrimination Act which prohibits discrimination based on genetic information; and the Americans with Disabilities Act, as amended, which prohibits discrimination against qualified individuals with a disability; and the Pregnant Workers Fairness Act, which prohibits discrimination against individuals based on pregnancy and pregnancy-related conditions. Federal law also prohibits retaliation against any employee or applicant who files a charge of discrimination, who cooperates with an investigation of a charge, or who benefits from a charge settlement.

Personnel Staffing, Inc., will comply with federal laws in all respects and will not take any action against employees or applicants because they have exercised their rights under the law.

An employee or applicant has the right, and is encouraged to exercise that right, to report allegations of employment discrimination and retaliation in the workplace and throughout the application process. Any report of such an allegation will be thoroughly investigated, with appropriate sanctions taken against any person(s) found to have engaged in inappropriate conduct.

An employee who believes his or her rights have been violated may also contact the U. S. Equal Employment Opportunity Commission for the purposes of filing a charge of employment discrimination. Please be aware that there are strict time periods for filing such charges. Pursuing internal remedies provided by Personnel Staffing, Inc. does not extend the time which you may have to file charges with the EEOC.

The address and telephone number of the nearest office of the Equal Employment Opportunity

Commission is:

U.S. EQUAL EMPLOYMENT OPPORTUNITY COMMISSION

Ridge Park Place

1130 22^nd Street, South, Suite 2000

BIRMINGHAM ALABAMA 35205

(205) 651-7020