Product Manager

Location: Guntersville, ALSalary: $60,000 - $80,000 annually

Position Summary

We are seeking a highly organized, self-driven Product Manager to lead the end-to-end lifecycle of our fishing tackle and equipment product lines. This role owns every stage of product development—from initial concept and on-the-water testing to sourcing, production, launch, lifecycle management, and eventual product retirement.

The ideal candidate combines a passion for fishing with strong business acumen, product development expertise, and execution skills. This individual will drive innovation in rods, reels, lures, terminal tackle, and accessories while ensuring products meet performance expectations, market demand, quality standards, and profitability targets.

Essential Duties & Responsibilities

Product Innovation & Lifecycle Management

• Own the complete product lifecycle, including ideation, design, prototyping, testing, production, launch, growth, and discontinuation.
• Identify emerging trends in freshwater fishing and outdoor recreation to develop competitive, market-relevant products.
• Collaborate with pro staff, anglers, customers, and internal stakeholders to gather insights and validate product concepts.
• Translate product ideas into detailed specifications, including materials, performance standards, feature requirements, and target costs.
• Manage multiple product development projects simultaneously while maintaining timelines and deliverables.
• Develop and maintain detailed project plans to ensure successful execution and timely product launches.
• Coordinate packaging, branding, and go-to-market readiness with internal teams.
• Spend time in the field and on the water evaluating products to ensure real-world performance and customer satisfaction.

Product Development & Testing

• Oversee the development of fishing rods, reels, lures, terminal tackle, and related accessories.
• Coordinate field testing with anglers and industry professionals to validate durability, functionality, action, and performance.
• Analyze test results and customer feedback to refine products and improve overall performance.
• Ensure all products meet company standards for quality, functionality, innovation, and design.
• Make timely decisions that support efficient product development and speed-to-market initiatives.

Sourcing & Supplier Management

• Lead sourcing efforts with domestic and international manufacturers, with a strong emphasis on Asia-based suppliers.
• Identify and develop new supplier relationships to support product innovation and cost objectives.
• Negotiate pricing, minimum order quantities (MOQs), production schedules, and delivery timelines.
• Communicate product requirements and project expectations clearly with suppliers to ensure successful development and production.
• Travel as needed to supplier and manufacturing facilities to oversee production, improve processes, and maintain quality standards.
• Build and maintain long-term supplier partnerships that support innovation, consistency, and cost efficiency.

Business Leadership & Category Management

• Own product-level profit and loss performance, including cost targets, pricing strategy, and margin objectives.
• Drive category profitability through assortment planning, forecasting, inventory management, and strategic cost control.
• Analyze sales performance and market trends to optimize product mix, inventory commitments, and pricing strategies.
• Develop long-range product plans and lifecycle replacement strategies that position the company ahead of market trends.
• Serve as the primary point of contact for all product-related initiatives and cross-functional communication.
• Communicate product vision, timelines, and updates across sales, marketing, operations, and leadership teams.
• Support sales efforts through product expertise, competitive positioning, and customer-facing product knowledge.
• Provide product training and education to internal teams.
• Perform other duties as assigned.

Minimum Qualifications

• 3+ years of experience in product management, product development, sourcing, or category management.
• Experience within the fishing industry, outdoor recreation industry, or consumer products industry strongly preferred.
• Strong understanding of fishing techniques, fishing equipment, and current market trends.
• Proven experience managing products through the full product lifecycle.
• Experience working with overseas manufacturers, particularly suppliers located in Asia, preferred.
• Demonstrated ability to manage margins and drive category profitability.
• Exceptional organizational, project management, and problem-solving skills.
• Ability to work independently while managing multiple priorities and deadlines.
• Excellent verbal and written communication skills with strong attention to detail.
• Proficiency with Microsoft Office Suite, including Excel, Word, PowerPoint, and Outlook.
• Associate's or Bachelor's degree preferred but not required.

Preferred Candidate Profile

• Passionate angler with firsthand experience using and evaluating fishing products.
• Entrepreneurial mindset with a strong sense of ownership and accountability.
• Comfortable working in a fast-paced environment with evolving priorities.
• Strong analytical and decision-making skills.
• Willingness to travel domestically and internationally as needed.
• Driven by innovation, product excellence, and delivering exceptional customer experiences.

Salary Range: $60,000 - $80,000 annually, based on experience and qualifications.

Equal Opportunity Employer

How to Apply

• Apply Monday-Friday from 8:00 AM-4:00 PM at 8138 US Hwy 431, Albertville, AL.
• Apply online at www.psi.jobs by selecting "Register With Us."
• Call or text us anytime at 256-878-9675 with questions or reference JOB ID#63734

PERSONNEL STAFFING, INC.

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